Email Sender Reputation – What is it?

The Internet service provider such as Gmail uses your Sender score, IP score, or email sender reputation to decide whether to send your emails to their users’ inbox or not. To ensure that your email always reaches the inbox tab, you should avoid any mistake that might damage your sending IP address reputation.  If your email is not getting delivered correctly, it’s an indication that you must improve your sender reputation. Typically, email marketers optimize their emails to improve their email open rate and click rate and forget about the…

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